Together, We’ll Define a New Era of Product Management

Twenty years ago the Agile Manifesto ushered in a new era for our profession. That document will be remembered as a watershed moment in the history of software development. Yet, in the two decades since its creation, the world has changed. 


The global influence of Product Managers is at an all-time high. From Satya Nadella to Elon Musk, Product Management leaders are running some of the world's most innovative and successful companies. Meanwhile, we’re living and working in an increasingly distributed, but interconnected, world that is grappling with pandemics, climate change, and the need for more diversity and inclusivity. 


As Product Managers, we’re now in a unique position to facilitate positive change. To have the greatest impact, we believe that the time has come to define the essential values that underpin our work. Our mission is not to prescribe, but to uncover the universal truths that apply equally to all Product Managers, no matter the seniority of the role or the size of the organization. Based on these core principles, our goal is to create an actionable foundation that will serve our industry for decades to come.

"Product Managers at all stages of their careers need an actionable blueprint that will inspire them to become better at their jobs and ultimately help them make better products."

– Mayank Yadav

Written by, and for, Product People

Under the guidance of Mayank Yadav, who has built products at Facebook, eBay, and Uber, we are gathering together a team of Product professionals who will help discover and define the principles for a new era.


This process is just beginning, and we want you to be a part of it. Which is why today, we’re inviting you to help us create the Product Manifesto.

Be Part of the Product Manifesto

We’re inviting Product Managers from around the world to lend your diverse voices to help create an inclusive, credible, and actionable manifesto for our time. Please use this short survey to share your thoughts on the Product Manifesto and express the values that you believe PMs should live by.


If you would like to contribute further and potentially see your name as a signatory on the resulting manifesto, please tick the box so we can loop you in on future discussions.

We Need Your Help To Make This Happen. Here’s the Process

With your help, we’re authoring a new Product Management manifesto for our time. It’s a big challenge, but we’re excited and motivated to help Product Leaders build better products for the world. Here’s the roadmap we’re working off. As you can see, we’re still right at the start!

The Product Manifesto Will Be Shipped In...

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Spread the Word and Help Build the Momentum for Change

Here’s a handy Tweet you can share with your network to bring your fellow Product Leaders along for the ride:  

A Product School Initiative

Product School exists to advance the discipline of Product Management. We’re partnering with the Product Manifesto working group to provide a framework that all Product Managers can leverage and benefit from, to build mastery, uplevel product quality, and ultimately make a positive impact in the world with products that reflect the diverse and inclusive communities that they support.

Meet The Working Group

Felix Watson Jr.

Mayank Yadav

Sr. Director of Product

Product Manager

Lead Product Manager

Product Lead

Diego Granados

Product Manager

Sr. Product Manager

Senior Product Manager

CEO

Made with ❤️  by Product People